SEO — Search Engine Optimization

Technical fixes can move impressions within four to six weeks. Content-driven growth compounds more slowly — across our B2B retainers the median inflection point is month four, with the strongest returns between months eight and eighteen. Anyone promising ranked results in 30 days is selling something else.

Both, depending on the retainer. Clients on the implementation tier get fixes delivered as pull requests to their own repository, typically within 48 hours of prioritisation. Advisory-tier clients receive the same fix list as a specification their engineers execute.

SEO optimises for a ranked list of blue links. AEO optimises for the single extracted answer in a snippet or voice result. GEO optimises for being cited inside a generated response from an AI assistant. They share a technical foundation but reward different content structures, which is why we sell them as separate disciplines.

SEO runs as a quarterly retainer covering technical implementation, a fixed monthly content cadence, and reporting. One-off technical audits are available without a retainer. Both are quoted after we have crawled the site, because the work required varies enormously with how much technical debt is already there.

Technical fixes to indexing or Core Web Vitals can move within weeks because they remove an existing obstacle. Content and authority work typically shows meaningful movement over three to six months. Anyone promising rankings in weeks for a competitive term is either targeting terms with no demand or is not being straight with you.

Technical SEO is everything determining whether search engines can crawl, render and index your pages correctly. It matters first because content quality is irrelevant on a page that cannot be indexed, and because the fixes are usually specific and verifiable rather than a matter of opinion.

No, and nobody credible does. Rankings depend on competitor behaviour, algorithm changes and query demand, none of which any agency controls. What we commit to is the work that reliably improves the odds, with the measurement agreed beforehand so the outcome can be judged rather than narrated.

SEO optimises for a results page a person scans. AEO optimises for a direct answer extracted from your page. GEO optimises for being cited by generative assistants synthesising a response. They share technical foundations and diverge in content structure, and increasingly a query is answered by all three surfaces at once.

Either works. We write where the subject is technical enough that structure and accuracy matter more than brand voice, and we brief and edit where your team holds knowledge we do not. What does not work is content written to a keyword target by someone with no understanding of the subject.

Crawlability and indexation, rendering behaviour, site architecture and internal linking, Core Web Vitals with the specific cause of each failure, structured data validity, canonical and duplicate handling, and log analysis where available. The output is a prioritised list of specific defects, not a score.